Provider categories


1. Outstanding Added Value Service (Third Party)

An added value service is a service that provides support to policyholders at no extra cost via their insurance policy. Typical examples of added value services might include a virtual GP, professional nurse services or health practitioners offering second medical opinions. Firms offering an Employee Assistance Programme (EAP) as part of an employee benefits schemes could also qualify.

In your entry you may want to think about:

  • Can your service demonstrate real impact and measurable outcomes for policyholders?
  • How has your service addressed and solved the unique challenges presented by the Covid-19 pandemic?
  • Evidence of specialist knowledge and the expertise of trained medical staff.
  • Does your service have a real USP compared with other services out there?


2. Outstanding Added Value (Provider)

Many life, protection and health insurers add value to customers by offering extra support in the lead up to, during and after a claim. These could be services such as bereavement counselling for family members around a life insurance pay-out, care support around a cancer diagnosis or return-to-work rehabilitation for income protection. Other providers offer reward benefits, incentives and technology services such as smart phone apps and wellbeing hubs to employees. This award recognises the provider of insurance policies which offers the most innovative, diverse and well-rounded range of value-added services to policyholders?

In your entry you may want to think about:

  • Your overall value-added product offering(s) to policyholders as a provider.
  • New added value service additions and benefit launches over the past 12 months (June 2020 – June 2021).
  • How is your approach different to other providers and why is this support so important to policyholders?


3. Outstanding Cashplan

This award seeks to recognise the provider offering the best cash-plans to a corporate and/or individual customer base.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months (June 2020 to June 2021)?
  • To what extent have you developed your cash plan offering in response to changing market demands under Covid-19?
  • Impact on intermediaries and customers - how have you helped them achieve their desired health and wellbeing strategies?


4. Outstanding New Technology Offering

This award is open to companies such software providers or quotation portals that offer technology solutions, platforms or portals to the health and protection insurance markets. The award seeks to highlight the most innovative and impactful new offering over the past 12 months (June 2020 – June 2021) that has helped insurance providers broaden their market coverage, improve efficiencies and harness the latest in technological advances to further the cause of the health and protection markets.

In your entry you might want to think about:

  • How does your product or service differentiate itself from other products/services in the market, either through technology or its end result(s)?
  • How does your product or service help insurers improve efficiencies for insurers?
  • Details of new technologies deployed such as artificial intelligence, data analytics, natural language processing, etc.


5. Insurtech of the Year [NEW FOR 2021]

Insurance technology may not be a new idea but there are always firms that are aiming to launch innovative and disruptive new technologies that have the potential to shake the foundations upon which the industry is built. This award is open to technology firms exclusively dedicated to the health and protection insurance sectors, with either newly-launched (since June 2020) or in-development solutions.

In your entry you might want to think about:

  • How is your technology solution unique? What differentiates it from products already available?
  • Examples of successful funding rounds including high-profile backing.
  • Demonstratable company growth.
  • Case studies involving proof-of-concepts or early adopters.


6. Outstanding Promotion of Protection

This award seeks to recognise the company that is doing its upmost to promote protection both within the industry and beyond the insurance bubble to the general public. Examples of promotions we can consider in this context include effective industry campaigns, widespread adviser training, social media buzz or anything else that has increased positive interest in our industry and the products within it. This is open to any insurer that has launched a campaign to promote protection within the past 12 months (from June 2020 - June 2021).

In your entry you may want to think about:

  • Why did you launch your particular campaign?
  • Can you share figures that demonstrate value such as analytics?
  • How does your promotion help to bridge the protection gap or raise awareness of or involvement with initiatives such as signposting/Access to Insurance?
  • The impact of your campaign - what did it achieve? How has it improved awareness of, or access to, insurance?


7. Outstanding Group Health Insurance

This award seeks to reward the best insurer providing a group private medical insurance scheme to the employees of UK employers.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Benefits for an employer in a health and wellbeing strategy and how this is an attractive benefit/flexibility for different employer needs.
  • Features that ensure that staff stay fit and healthy or provide them with the best, prompt care if they need to make a claim.
  • Impact on employer, employees and intermediaries.


8. Outstanding Group Critical Illness

This award seeks to reward the best insurer providing a group critical illness scheme to the employees of UK employers.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Service and speed of pay-out at point of claim.
  • Benefits and support for employees.
  • Claims statistics.
  • Impact on employer, employees and intermediaries.


9. Outstanding Group Income Protection

This award seeks to reward the best insurer providing a group income protection scheme to the employees of UK employers.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Service and speed of pay-out at point of claim.
  • Benefits and support for employees e.g. effectiveness rehabilitation/return to work services.
  • Claims statistics.
  • Impact on employer, employees and intermediaries.


10. Outstanding Individual Health Insurance

This award seeks to reward the best insurer providing private medical insurance to individual policyholders.

In your entry you may want to think about:

  • How have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Features that ensure that policyholders stay fit and healthy or provide them with the best, prompt care if they need to make a claim.
  • Impact on policyholders and intermediaries
  • How are you engaging with industry challenges - such insurance premium tax and complementing the NHS?


11. Outstanding Individual Critical Illness

This award seeks to reward the best insurer providing critical illness cover to individual policyholders.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Focus on claim wordings and critical illness definitions.
  • Service and speed at point of claim.
  • Support for policyholders.
  • Claim statistics/evidence of claims philosophy.


12. Outstanding Individual Income Protection

This award seeks to reward the best insurer providing income protection insurance to individual policyholders.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Service and speed at point of claim.
  • Support for policyholders.
  • Claim statistics/evidence of claims philosophy.


13. Outstanding Individual Life Insurance

This award seeks to reward the best insurer providing life insurance to individual policyholders.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Service and speed at point of claim.
  • Support for policyholders.
  • Claim statistics/evidence of claims philosophy.


14. Outstanding Business Protection

Awarded to an insurer offering the best solutions tailored to businesses over the past 12 months, including products such, as key person cover and shareholder protection.

In your entry you may want to think about:

  • Have you developed your benefits, products and services while responding to challenges over the past 12 months?
  • Service and speed at point of claim.
  • Support for policyholders.
  • Claim statistics/evidence of claims philosophy.


15. Outstanding Protection Product Innovation

This is open to any provider of insurance or insurance services that has released an innovative new product in the past 12 months (from June 2020 - June 2021).

In your entry you may want to think about: 

  • What are its unique features?
  • What impact will it have to the UK insurance market e.g. does it solve an industry problem?
  • How well has it been communicated to advisers and are they comfortable advising on the product?


16. Outstanding Protection Platform

Awarded to an insurer or third-party providing stand-out protection platform technology to intermediaries. This can include underwriting solutions, adviser-led customer journeys and services used to distribute protection products.

In your entry you may want to think about:

  • Why is it unique?
  • What impact does it have on the UK insurance market e.g. does it solve an industry problem?
  • How is the technology making the lives of advisers easier when facing clients?


17. Rising Stars

Who are the industry’s most promising prospects? Who is already showing the potential for greatness in their field and destined to be our next protection, life or healthcare leader? While there is no age limit for this award, this year’s winners will be able to evidence their impressive career progression over the past 12 months (June 2020 - June 2021) while showing huge potential for the future.


18. Outstanding Mental Health & Wellbeing Support [NEW FOR 2021]

Mental health and wellbeing have rapidly become one of the key elements of health and protection propositions since the onset of the Covid pandemic and will form a central part of any offering going forward. This award seeks to recognise the insurance or service provider that has gone above and beyond in its support of mental health and wellbeing for either individual or group cover.

In your entry you may want to think about:

  • How is the offering addressing the key challenges associated with mental health and wellbeing either on an individual or group level?
  • Partnerships or collaborations that have expanded the capabilities of your offering.
  • Case studies that demonstrate how the service works in practise to the benefit of the end customer(s).
  • How is the service promoting positive change for mental health and wellbeing on a wider scope, i.e. encouraging preventative mental health activities, promoting wellness beyond the insurance sector.


19. Insurance Leader of the Year

Open to the most influential industry members of the life, protection and health insurance space. Candidates can be working in any industry position (i.e not just for a provider). Who has worked most passionately and tirelessly to drive meaningful change over the past 12 months?

In your entry you may want to think about:

  • Campaign and lobbying work alongside charities, industry bodies and regulators to put protection and health insurance on the political and social agenda.
  • Involvement with pioneering product services expansion, business development and overall leadership.
  • Role as an industry-wide ambassador that is both inspirational and aspirational.
  • An individual who is crucial to facilitating a sense of industry community the face of challenges.