Emma Astley is the founder and adviser at Cover My Bubble Ltd, a family life insurance broker based near Accrington, Lancashire. Together with her husband Chris and a small team, they provide personal protection insurance to mainly families.

Having lost her daughter Lillie-Beth in 2006, her young family suffered financially, as well as emotionally for years to follow. They firmly believe that if they had known about the insurances available to them and been advised on the benefits, they could have grieved and supported their family better.

Years on, Emma was determined to make a career for herself. A chance opportunity came about at a local insurance firm where she rose quickly within the team. After a few years there, Emma was keen to start her own business and do it “her way”.

Cover My Bubble was set up in 2018 with Emma’s passion to cover ‘bubbles’ with suitable and affordable insurance and to raise awareness to young families about the importance of it. The company is in memory of her daughter and Emma says, “Lillie is my rainbow covering your family”.

She is proud to now be ‘Adviser of the Year’, following the ‘Cover Women in Protection & Health Awards 2024’. Plus Cover My Bubble are previous winners of; Protection Guru’s ‘Above & Beyond’ and ‘Best Claim Communication or Case Study’, Theo Paphitis’ #SBS Winner and several local awards.