Matt Chapman is a multi-award-winning protection adviser and coach. Host of the #LetsTalkIP Podcast, committee member of the IPTF and a member of Vitality’s intermediary Advisory board, Matt aims to improve awareness of protection across both adviser and consumer channels. In his role as TheProtectionCoach, Matt provides daily tips to the advice community and has coached over 100 of the UK’s largest mortgage, wealth and advice firms helping them to produce better outcomes and protect significantly more of their customers in the right way.