Justin Harper is Chief Marketing Officer at LifeSearch, with more than 40 years’ experience in financial services - shaped by staying close to how customers, technology, products, and distribution keep changing. He has led award-winning protection initiatives at LV= and MetLife, and is now focused on driving customer engagement, brand and partner growth, and digital transformation at LifeSearch – to protect more people, properly.

His focus is on helping customers properly understand and engage with protection end-to-end – from early nudges and awareness, through making clear decisions at the point of purchase, to ongoing communication… that means people know what they’ve got, why its relevant and what it actually does for them.