Dale founded Pure Protect in 2011 to compliment his other referral partner businesses in financial services. Dale has been the MD of several successful businesses since 2011 and has a real passion for improving customer outcomes within our industry.

Alongside running the businesses, Dale still keeps his hand in the advice world, enabling him to manage from a place of current regulation and understanding. Dale’s businesses have successfully helped tens of thousands of families and individuals reach the feeling of financial security through providing expert protection advice.