Georgia has worked in Financial Services marketing for over 20 years, and she loves all things marketing orientated. Georgia is passionate about promoting the importance of financial inclusion and raising awareness around the importance of savings, mortgages, and protection, and throughout her career she has led and delivered many educationally focused marketing communications and campaigns. She is currently Head of Marketing at the West Brom Building Society and has held senior marketing appointments at AXA and smaller mutuals like Holloway Friendly. During these roles she has built high performing marketing functions, led award-winning rebrands, developed and executed marketing strategies as well as creating omnichannel marketing campaigns. Georgia also sits on the Executive Committee of the Women in Protection Network, which is a voluntary organisation with over 200 members which meets quarterly and hosts a flagship conference every Spring for the wider Protection industry.