Debbie Kennedy, LifeSearch
Debbie Kennedy
Chief Executive Officer

Debbie was appointed Chief Executive Officer of LifeSearch in November 2021. She leads the largest protection adviser in the UK, following a career as a strategic and global financial services executive.

Prior to joining LifeSearch, Debbie has built several protection businesses; including rebranding, new propositions and new operating models. She has a wealth of experience in the life insurance industry. She joined LV= as Protection MD in July 2019 from MLC Life Insurance, based in Melbourne, Australia where she was General Manager New Business & Change and was previously Chief Underwriting Officer.Debbie played a pivotal role as Group Head of Protection Strategy with Royal London. She was responsible for the successful rebrand and launch of Royal London Intermediary Protection in 2014.

Debbie has held a number of senior management positions at Direct Offices, Reinsurers and BPOs including Swiss Re, AXA and Capita. Her focus has been on creating innovative solutions for the Protection market. From first to market predictive underwriting solutions, to the creation of a condition specific product for customers with diabetes and those requiring mental health support. Debbie has a keen interest in the power of digital and data science, to make propositions relevant and engaging for today’s customers as well as customers of the future.

Debbie is an active supporter of the Protection industry and has Chaired the ABI Genetics Committee. She is a member of the Australian Institute of Company Directors and holds a Masters in Leadership and Management, with a particular focus on leading virtual teams.