Lara is a former professional tennis umpire, currently the Group Retention and Adviser Operations Director for Vitality in the UK. Lara’s role, means she is responsible for driving Adviser Service experience and Customer Retention across all product lines, looking at motivating loyalty through innovation, whilst ensuring a culture of individual and collective ownership. Having worked at Vitality for 7 years, Lara has previously held several senior roles in Lloyds Banking Group, Bourne Leisure and Centrica as well as running a Private Equity business on behalf of an investor.