With networking and refreshments
John Brazier, Editor, COVER
Digging deep and taking control as we navigate a complex and uncertain future.
With a clear mission to help people achieve a lifetime of financial security, Aegon has, for the first time, assessed the role of mindset in financial wellbeing and launched the Financial Wellbeing Index. Financial wellbeing is an increasingly ‘hot’ topic, but it’s usually talked about in very narrow terms.
During this session Andy Manson, Chief Marketing Officer, will discuss the intrinsic link between advice and financial wellbeing, sharing key findings from Aegon’s research – the money and mindset building blocks and encouragements you can use with your clients. Andy will also look at the impact the pandemic has had on how people feel about their future and financial stability, and the important role advice plays to help them create financial plans which will make them happier, not just wealthier.
We’re all aware we have a lifespan, but not as many of us consider our ‘healthspan’. Recent Vitality research has revealed that while we are living longer, the number of years we can expect to live in good health is not increasing at the same rate. Quality of life is suffering as a result of chronic diseases driven by lifestyle factors. Not only is this bad for individuals, but also for businesses and broader society. The good news is that small changes in behaviour can significantly extend the number of years your client spends in better health. With insurance propositions evolving, financial advisers are well placed to not just protect the lives of their clients but to enhance them too and add a significant amount of value to their business in the process. Join Vitality’s Adam Saville as he quizzes Dr Katie Tryon, the firm’s Chief Engagement Officer, about the science behind ‘healthspan’ and why it should matter to you and your clients.
- How do we talk to clients, capture hearts and minds, and lead them into the protection conversation?
- Normalising the protection conversation using social media
- Doing it differently – why, how and what are the results?
- What VAS do customers want
- How to demonstrate the benefits of protection outweigh the costs using VAS
- How Providers can use VAS to keep customers engaged in their protection
Society in the UK and beyond is becoming increasingly aware of the subtle and not-so-subtle, ways that people are discriminated against and the effects of it.
One of the more subtle ways that it happens is in product design. However much you focus on customer research it’s very easy for differences in customer needs to be invisible, particularly if the team doing the designing all come from similar backgrounds.
Do we spend too much time trying to manage our exposure to policies that lapse or medical information that isn’t disclosed, when we should instead be looking at those as problems caused by a one-size-fits-all approach to product design?
- How do we increase access and get protection in front of more people?
- Enabling customers to participate in protection in a way that serves them
- What should we be doing as a collective to work together to raise awareness and standards?
- Being relatable and understandable to engage with new segments
- How can intermediaries use client data to bring new opportunities to life?
- Role of apps and additional services as the client moves through different life stages
- Partnerships – how do we signpost between wealth with protection?
When it comes to vulnerable customers, their vulnerability can be either short term or long term. According to the FCA, a vulnerable customer is ‘someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm isn’t acting with the appropriate levels of care.’
It’s likely that you’ll have clients of your own who will, at some stage, be categorised as vulnerable customers. Come along and hear what Aegon is doing to help treat its customers as individuals.
At the session you’ll:
- Learn how the FCA segments client vulnerability;
- Hear about Aegon’s experience working with vulnerable customers;
- Get tips to help you identify potentially vulnerable customers, and
- Develop strategies for delivering good client outcomes
- How do we lean into and penetrate new communities that need income protection?
- Tabling the conversation to overcome the lack of awareness and understanding of income protection
- How can professional connections become involved in signposting the conversation?
Exploring how males and females are impacted differently by the main causes of critical illness claims.
- Getting Customers the right cover (Personal Protection - Business Protection)
- Getting the claim proceeds to the right place
- How to die well
- How has the health insurance market changed and adapted as a result of the pandemic?
- Are there going to be changing needs for clients as we come out of it?
- How will the market address that?
- What added benefit offerings have emerged for health and wellbeing – are we seeing a pull back here and why?
This session explores the key challenges and considerations for your clients may have as they seek to create an inclusive and sustainable work environment for all employees within a future hybrid working environment. Recent research from VitalityHealth has found that 85% of homeworkers say taking employee health seriously will be important when thinking about their future career prospects and that 58% of female homeworkers feel anxious about returning to the physical workplace, compared to just 39% of male homeworkers. Join Pippa to find out what this means for your clients and how you can help them address the impacts and implications of new ways of working for women, younger workers and BAME groups.
This interactive workshop is focused on advisers in the insurance market. It will give tips and insight on how to improve their relationships, roles and services with clients and suppliers, especially in an industry which manages unforeseen situations, such as health, income and external traumas. Mental Health is core to everyone’s daily life. By attending this event delegates will find more confidence to build their own relationships with clients and improve performance, as well as their own self-care.
- Positive impact of building and re-building relationships
- What is Mental Health, why don’t we talk about it, why sharing is a positive way of staying in control of an individual’s ‘Mental Health Continuum’ and ‘Stress Container’
- Why we are bad listeners and impact of relationships, The difference between Active and Passive connections and senses, How to listen Actively to build a smarter relationships
- Role of digitally delivered protection to increase awareness, provide insight and inform customers
- How can we use technology to educate and start conversations?
- What insight is useful to the adviser and how do they incorporate that into the servicing process?
- Using overlay data to give customers nudges and engage better with them
- How can you change the perception of price by shifting the perception of value?
- Role of suppliers and providers to demonstrate and evidence better health and wellbeing
- Ensuring customer has an understanding of the cover and how they can use it
- How will employee benefits and wellbeing evolve over the next 5 years?
- How do you use employee information to start pushing corporate benefits in a real way?
- How can providers help?
- What is the role of the adviser in this era of uncertainty?
- Are customers really informed, educated and aware of what they need?
- Should advisers take responsibility for the products they sell and the outcomes?
Please note that this programme is subject to change