Ali Crossley
Managing Director, Distribution
Legal & General, Retail division
Ali Crossley is the Managing Director, Distribution of Legal & General’s newly formed Retail division.
She reports to its CEO, Bernie Hickman.
Legal & General, Retail brings our protection, retirement income, savings, lending and advice, fintech
and mortgage businesses under one umbrella. It has over 5.5 million UK life insurance policyholders,
over 1.8 million people in group protection schemes and almost 1.3 million US term-life insurance
policyholders.
Ali is responsible for leading the integration of all our distribution activity, which includes
intermediary, banks, affinity and our aggregator channels. She also oversees Legal & General’s
surveying business LGSS, and our mortgage-related businesses Mortgage Club and Smartr365.
Before joining Legal & General in 2019, Ali was the Managing Director of BGL’s affinity business,
Junction. She was promoted from Customer Director after leading the acquisition of Sun Life and
Virgin Money. She was also responsible for BGL’s 3000-strong customer services team and
introduced a number of digital innovations, including webchat, a self-service centre and robotic
technology.
Her other financial service roles include Chief Operating Officer at Saga Financial Services and
Marketing Director and Director, Retirement Income at Prudential plc. She’s also a non-executive
director of Age UK Enterprises.