Fran Bruce, Aviva
Fran Bruce
MD, Protection
Aviva

Fran is Managing Director of Protection at Aviva, responsible for distribution, pricing, propositions and underwriting philosophy across Group and Individual protection. Fran sits on the Aviva IWR Executive team and is leading the integration of Aviva UK Protection Limited (formerly AIG Life Limited) following the acquisition in 2024.

Fran started her career with Deloitte and is a qualified Chartered Accountant and Chartered Tax Adviser. Fran joined Aviva in the Finance function in 2003 and has held many roles across Investments, With-profits and technical accounting, and finally leading the FP&A function through the Friends Life integration.

Other recent roles at Aviva include responsibility for the business strategy and execution plan in Aviva’s UK Savings & Retirement business and Managing Director of Existing Customer Management leading the substantial existing customer business, relationship management of Life Outsource suppliers and our Customer Engagement team.

fran.bruce@aviva.com