2025 Shortlist
PROVIDER CATEGORIES
7
Insurance Leader of the Year
Deepak Jobanputra, Vitality
Joanna Streames, Velvet Mortgage & Insure Services
Julie Godley, L&G
Keith Richards, The Consumer Duty Alliance
Paul Yates, iPipeline
Rose St Louis, Scottish Widows
Setul Mehta, Royal London
6
Insurtech of the Year
iPipeline
Klarity
Lime Health
Medicash
SM Advice Ltd
UnderwriteMe
11
Outstanding Added Value (Provider)
Aviva
British Friendly Society
Bupa UK
Medicash
MetLife UK
Scottish Widows
The Exeter
Unum
Vitality
Yurtle
Zurich
8
Outstanding Added Value Service (Third Party)
Health Assured (trading as HA | Wisdom Wellbeing)
Perci Health
Podplan
RedArc
Reframe Cancer
Square Health Limited
Teladoc Health UK Ltd
Working To Wellbeing
3
Outstanding Business Protection
L&G
Royal London
Zurich
6
Outstanding Group Health Provider
Bupa UK
Equipsme
Freedom Health Insurance
Healix Health
Lime Health
Vitality
7
Outstanding Group Protection Provider
Aviva
L&G
MetLife UK
Unisure Limited
Unum
William Russell
Zurich
9
Outstanding Health Plan
BHSF
Bupa UK
Equipsme
Healix Health
Health Shield Friendly Society
IMG (International Medical Group)
Lime Health
Medicash
Vitality
6
Outstanding Individual Critical Illness
Aviva
Guardian
L&G
Royal London
Vitality
Zurich
11
Outstanding Individual Income Protection
Aviva
British Friendly Society
Cirencester Friendly
MetLife UK
National Friendly
Royal London
Scottish Widows
Shepherds Friendly
The Exeter
Vitality
Zurich
7
Outstanding Individual Life Insurance
Aviva
Guardian
L&G
Royal London
Scottish Widows
Vitality
Zurich
8
Outstanding Mental Health & Wellbeing Support
Aviva
Bupa UK
Health Assured (trading as HA | Wisdom Wellbeing)
L&G
PLE Health
Unum
Vitality
Zurich
7
Outstanding New Technology Offering
Bupa UK
CIExpert
Guardian
Iress
Lime Health
YAVIA (Formerly BrokerIQ)
Zurich
10
Outstanding Promotion of Protection
Aviva
CIExpert
L&G
LV=
MetLife UK
Royal London
Scottish Widows
Shepherds Friendly
Vitality
Zurich
10
Outstanding Protection Product Innovation
Guardian
KareHero
National Friendly
Scottish Widows
Shepherds Friendly and Blueberry Life
The Exeter
Unum
Vitality
Yurtle
Zurich
8
Rising Star - Provider
Amelia Love, MetLife UK
Jade Rodgers, Cirencester Friendly
James Moran, Lime Health
Jessica Shaw, L&G
Olivia Burgess, MetLife UK
Paula Jackson, The Exeter
Roseanne Finch, Lime Health
Sebastian Fajfer, LV=
INTERMEDIARY CATEGORIES
5
Employee Benefits Intermediary of the Year
Brown & Brown Health and Employee Benefits
Lloyd & Co Employee Benefits Ltd
PIB Employee Benefits
Santé Group
Verlingue
3
Excellence in Customer Service Award
Private Medical Insurance Brokers Ltd
Waddle Insurance
Wingate Benefit Solutions
11
Health Intermediary of the Year
ActiveQuote
Brown & Brown Health and Employee Benefits
Howden Life & Health
Lifepoint Healthcare Ltd
Lloyd & Co Employee Benefits Ltd
MY HEALTH PROTECTED LTD
Private Medical Insurance Brokers Ltd
Proactive Medical & Life Ltd
Protectus Healthcare Ltd
Santé Group
Velvet Mortgage & Insure Services
6
Intermediary of the Year (Individual Achievement)
Johan Kruger, Kind Financial Services Ltd
Naomi Jeffs, Waddle Insurance
Nina Brown, Pam Brown Mortgages
Rhys Schofield, Mortgage 1st
Ross Jackson, Protectus Healthcare Ltd
Tom Brown, Lloyd & Co Employee Benefits Ltd
7
Outstanding Adviser Network
Primis Mortgage Network
Santé Group
Simplybiz Services Ltd
St James's Place
Stonebridge
The Openwork Partnership
The Right Mortgage & Protection Network
7
Outstanding Client Engagement
Brown & Brown Health and Employee Benefits
Caspian Insurance
Lifepoint Healthcare Ltd
Protectus Healthcare Ltd
The Orchard Practice
Velvet Mortgage & Insure Services
Waddle Insurance
4
Outstanding Specialist Intermediary
Albatross Healthcare Ltd
Cura Financial Services Ltd
Dynamo
My Health Protected Ltd
10
Protection Intermediary of the Year
ActiveQuote
Brown & Brown Health and Employee Benefits
Lloyd & Co Employee Benefits Ltd
PIB Employee Benefits
Protectus Healthcare Ltd
Reassured Ltd
Santé Group
The Orchard Practice
Velvet Mortgage & Insure Services
Waddle Insurance
4
Rising Star - Intermediary
Kirah-Laryce, Gallagher
Lewis Maxwell, Jordan Lynch
Rebecca Hammond, HSBC Life
Ryan Connolly, The Orchard Practice
13
Small Intermediary of the Year