Emma is a highly experienced professional in the financial services industry, with over 17 years of expertise. Her career began at L&G, where she quickly moved from an administrative role to working directly with intermediaries across various protection roles, supporting multiple regions, networks, and brokers. Throughout her career, Emma has held senior positions, including National Account Manager, and has been instrumental in managing key strategic relationships. In addition to her relationship management experience, Emma has played a crucial role in the strategic development of insurance propositions aimed at improving accessibility for underserved customers. As Head of Protection & Health at SimplyBiz, she leads the development of protection offerings for SimplyBiz and Compliance First advisers. By collaborating with product and software providers, she drives innovation, streamlines processes, and enhances the support available to intermediaries, ensuring that advisers have the tools and resources they need to deliver exceptional customer outcomes.