Registration and Breakfast

COVER Magazine is delighted to welcome you back to the COVER Protection and Health Summit.

Arrive early and start the day right by enjoying our welcome breakfast!

Welcome Remarks

We start off the day with a welcome from our editor, Cameron Roberts.

The theme for this year’s COVER Protection and Health Summit is “Championing the value of protection and health”.

Opening keynote: state of nation

Join us to analyse the evolving landscape of our industry, exploring both past trends and future projections. This opener will examine the products that performed well in the last 12 months, as well as what trends are emerging that need to be on the minds of advisers.

As we navigate the challenges and opportunities ahead, it is vital we continue to champion the value of protection and health and move this agenda forward.

Enhancing customer value: adviser impact and regulatory plans for 2025

This session will delve into the progression of Consumer Duty; the role of advisers in moving the needle towards increasing customer value; and the actions the regulator should take going into 2025.

Driving innovation through tech provider collaboration

Technology has become an ever-present part of our lives, the role it will play in the future of advice and protection remains to be seen. It is critical that our industry understands how next-generation technologies can be used for creating positive customer outcomes.

This session will:

  • Showcase examples of successful collaborations with tech providers.
  • Discuss how collaborative technology can impact the advice process.
  • Identify how advisers can utilise technology integration to enhance trust and support client conversations.
Unpacking loaded premiums: ethics, transparency, and consumer impact

As the industry landscape evolves, loaded premiums continue to be a talking point regarding the relationship between advisers and providers.

Loaded premiums, with their implications on pricing transparency and consumer trust, have sparked discussions on fairness and regulatory compliance under Consumer Duty guidelines.

This session will:

  • Examine the implications of loaded premiums on adviser-consumer relationships.
  • Gain insights into the challenges and opportunities presented by loaded premiums.
  • Explore strategies for promoting greater transparency and fairness.
Morning Break

Time to grab a coffee and meet our exhibitors.

Incentivising health: promoting flexibility and fairness in policy terms

Insurers are increasingly demonstrating flexibility by adjusting premiums for individuals who proactively improve their health behaviours during their policy term, for example by offering lifestyle reviews to reassess exclusions.

This is particularly crucial for conditions like smoking or mental health disclosures, which can significantly impact premium costs. Addressing these exclusions over long policy terms can alleviate financial burdens and promote fairness, ensuring that policyholders are rewarded for their commitment to healthier lifestyles.

This session will:

  • Highlight examples where insurers demonstrate flexibility and adjust premiums based on lifestyle changes.
  • Discuss the importance of fairness when exclusions disproportionately affect long-term premium costs.
  • Learn how insurers are incentivising positive health behaviours, leading to better health outcomes.
Engaging the next generation: the power of communication and education

Whilst we’re beginning to see the younger generation engage in protection, their methods of engagement and learning are very different to traditional consumer approaches.

It is vital we accept and adopt these differences into our strategies moving forward to avoid the risk of the protection gap widening. So, how can intermediaries adapt to the online culture and market themselves to Gen Z and the next generation?

This session will:

  • Gain practical insights into bridging the gap between traditional methods and modern preferences.
  • Explore the challenges and opportunities of reaching Generation Z in today's online landscape.
  • Discuss the suitability of using various social media platforms as a source of news and information.
Spotlight sessions

Three startups, five minutes each! Join us for a rapid-fire showcase of cutting-edge startups.

Why is Income Protection the success story of 2023?

2023 saw a marked rise in Income Protection (IP) sales, with overall numbers of in-force policies increasing by as much as 20%. This session will unpack the reason for the success of the product and aim to educate advisers on how to ride this wave.

This session will:

  • Explore the key drivers behind the rise in IP sales.
  • Discuss best practice for advisers considering writing IP.
  • Showcase success stories of advisers selling IP.

Time for lunch - grab a bite to eat in the exhibition hall and grow your network!

Product Updates

Modern Underwriting: addressing Mental Health and Neurodiversity

There’s compelling evidence that underwriters have not yet caught up with the increased labelling in society. Ultimately diagnoses 20 years ago might have had negative implications for your ability to work but now don’t or shouldn’t.

This session will:

  • Explore how outdated underwriting may unfairly impact individuals, especially concerning mental health and neurodiversity.
  • Discuss the need to refresh underwriting rules to ensure they are fit for purpose.
Is the success of pmi linked to a struggling NHS?

Amidst the current state of the NHS, many are turning to private medical insurance as a reliable alternative for timely care.

This session will:

  • Assess the costs and benefits associated with PMI.
  • Recognise the importance of reviewing policy details for clients.
  • Understand how to support clients seeking PMI.
Guide to business protection

Although evidence indicates that the majority of businesses would cease trading within a year if a key person died or became critically ill, there’s still a significant gap in awareness and knowledge of the importance of these policies.

This highlights the crucial role advisers play in initiating compelling conversations and ensuring their clients are well-informed when making decisions that can protect their business's future. 

This session will:

  • Explore the opportunities for advisers to move into the business protection market. 
  • Analyse the perceived barriers for companies wanting to access business protection. 
  • Educate advisers on how to initiate productive conversations with SME owners.  
Critical illness cover: adapting to the changing needs of customers

What updates have been made to critical illness policies and definitions to better align with the evolving needs of customers, and what further improvements are still necessary?

This session will:

  • Give an overview of provider CIC product updates.
  • Ask where Critical Illness stands among other protection offerings.

Core Skills

Is tech vital for the future success of advisers?

Today, advisers have more technology available to them than ever before – how can they navigate what is most suitable for them?

This session will:

  • Explore the balance between leveraging technology for efficiency and maintaining personalised client interactions.
  • Discuss the extent to which technology is crucial in empowering advisers to thrive in an increasingly digital landscape.
Enhancing value through client reviews

Conducting regular reviews with clients enhances their protection journey and add significant value to their overall experience.

This session will:

  • Explore examples of best practice in the review process.
  • Highlight the benefits of regular reviews in building a strong adviser/client relationship.
How to introduce the protection conversation

Consumer Duty's emphasis on avoiding foreseeable harm has heightened the need to prioritise protection in adviser conversations.

This session will:

  • Explore the evolution of client conversations from mortgage protection to holistic client care.
  • Highlight strategies for advisers to grow their client base through referrals and signposting.
Giving advisers the tools to get underrepresented groups protected

Protection has taken steps to increase the number of people covered in the UK, but how can the industry take it further and ensure we are serving a wider array of consumers.

This session will:

  • Explore approaches for advisers to effectively reach and support underrepresented clients.
  • Gain insights into inclusive communication strategies.
  • Identify the challenges faced by these groups in accessing and understanding protection options.
Afternoon break

Time to grab a coffee and meet our exhibitors.

Coming soon...

Consumer Duty: are providers rising to the challenge?

Consumer Duty is the topic of conversation in every part of the value chain, it is imperative that products are designed to provide the best value for money for the customers. In this debate, we will discuss whether providers are moving quickly enough to address the needs of Consumer Duty and what actions need to be taken moving forward.

Closing Remarks

Thank you for joining COVER Protection and Health Summit.

Please note that this programme is subject to change