Sammy Rubin is the Founder and CEO of YuLife, a tech-driven insurance company on a mission to inspire life. His first venture, Policy Portfolio plc, pioneered the market for traded endowments and he led its flotation on the London Stock Exchange. Sammy later became the founding CEO of PruProtect (now VitalityLife), introducing the UK’s first life insurance company to reward healthy living. He holds a degree in Computer Science from Imperial College London.