John Curtis is a dynamic and effective Financial Services leader with extensive success in the protection Industry, having served as a successful advisor / leader in the UK across several companies for 17 years and 15 years across Asia running distribution in both mature and emerging markets from Hong Kong, Singapore, Philippines, and Indonesia. He has been involved in the whole sales cycle, from designing products, compensation, training, and sales delivery, including EPOS. John now runs his own protection business under Protection Matters and has a genuine passion for putting the customer first and making sure they receive the very best advice, by asking the right questions and ensuring the clients buy and understand what they have purchased. Having an annual planning meeting with his clients is a key part of his customer experience to ensure he continues to do the right thing. He is always looking at ways to improve himself and the industry to ensure all clients get the best advice and protection they need.