Programme

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Registration and Breakfast

COVER Magazine is delighted to welcome you to its second regional event, COVER Summit North. 

Arrive early and start the day right by enjoying our welcome breakfast!

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Opening Remarks

We start off the day with a welcome from our editor, Cameron Roberts.

The theme for this year’s COVER Summit North is "Reframing protection for a resilient future". 

Speaker
Editor
COVER Magazine
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FCA Pure Protection Market Study

With the FCA’s interim report on the Pure Protection Market Study now released, this session explores the regulator’s key findings and what this means for the industry.

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Protection’s place in the advice puzzle

With household budgets under pressure, protection has never been more essential. This session explores how advisers and the wider industry can reposition protection as a vital tool for building financial resilience - empowering clients with confidence, stability, and support through life’s challenges.

Speaker
Managing Director
Velvet Mortgage and Insure Services
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Adapting health benefits in the modern workplace

The private health market is undergoing significant changes with increasing demand for flexible and comprehensive healthcare benefits. Advisers must stay informed about these developments to effectively guide clients in developing a strong employee wellbeing strategy and selecting appropriate health coverage.

The session will focus on:

  • Trends in PMI, including the rise of virtual healthcare services and mental health support.
  • The role of EAPs in enhancing workplace wellbeing.
  • How group policies are evolving to meet the health challenges of today.
  • What this may look like for SME’s.
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Break

Time to grab a coffee and meet our exhibitors.

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How to attract new clients

As an industry, we focus heavily on product features, premiums, and policy details, but rarely on the unique value of advice for customers. From social media, community outreach and referrals, this session will showcase how advisers can promote their expertise, guidance, and support in a way that clients understand and appreciate.

    Speakers
    Protection Director
    Protex Financial
    Head of Protection
    PMS & Bankhall
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    Mental health and wellbeing: Making cover accessible

    For many clients, mental health conditions doesn’t stop them from working, living independently, or managing their daily lives, but they can make accessing protection feel impossible. Long NHS waiting lists for referrals leave clients in limbo for months, often blocking them from the very cover they want to protect themselves and their families. In this session, advisers will explore practical ways to navigate these challenges, including using exclusions or conditional cover to provide protection against major risks.

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      Closing the training gap: upskilling and soft skills

      Upskilling advisers new and old is a critical part of delivering consistent client outcomes, from new advisers at smaller firms to those long in the tooth at larger brokerages, continuous development should be front of mind for intermediary leaders.

      This session will cover:

      • How to onboard newer advisers and key areas for immediate development.
      • What more experienced advisers need in order to develop existing skills.
      • Whether there is a place for sales training for advisers.
      • Resources available in the market and strategies for success.
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      Lunch

      Time for lunch - grab a bite to eat in the exhibition hall and grow your network!

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      Rethinking everyday protection

      This session explores alternative ways customers can protect their income beyond traditional Income Protection. From ASU and short-term IP to accident-only cover, we will examine how these products serve underserved markets such as gig and part-time workers, fit into mortgage and family income conversations, and offer practical guidance on when these lesser-known solutions make sense.

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      Why has service levels remained stagnant

      Advisers are increasingly bearing the brunt of delays in GP reports and underwriting - facing frustrated clients and disrupted business. While service standards remain a continuous issue for the industry, this session will discuss how slow turnaround times impact advice, explore digital and process innovations that could speed things up, and outline what advisers want to see from providers to deliver a smoother, more transparent customer journey.

        Speaker
        Chief Executive
        Pure Protect
        Closing Remarks

        Thank you for joining COVER Summit North.

        Please note that this programme is subject to change