Joanna Streames is a trailblazer in the mortgage and protection industry, combining 14 years of frontline experience with a mission to raise the standard of advice across the UK. As Managing Director of Velvet Mortgage and Insure Services, Joanna has built a reputation not just for securing the best mortgage deals and protection policies, but for championing her clients’ real-life needs with empathy, tenacity, and expertise.

More than a mortgage & protection adviser, Joanna is a fierce advocate for better outcomes for clients and for the industry. Her approach blends straight-talking advice with genuine compassion, shaped by personal experiences that fuel her drive to ensure no family is left financially exposed.

Joanna is also a respected voice in the sector. A sought-after speaker and judge at national events, she trains other advisers through her flagship course designed to help them build ethical, profitable businesses. Her coaching style is practical, passionate, and rooted in lived experience.

Known for her energy, humour, and no-nonsense insight, Joanna is on a mission to demystify financial services and ensure everyone, regardless of background, gets the advice and protection they deserve.