Director and Adviser at Way More, advising on all things protection and health for individuals and businesses.

Zoe moved into the industry as she lived through what happens when you don’t have protection in place. When her mum passed away from cancer without any cover, she saw just how much her family struggled. Then she had her own experience - after a car crash, she suddenly couldn’t get cover, which really hit home how important it was.

Her passion has seen her win industry awards including Outstanding Protection Adviser 2023 at the Protection Guru Awards and Best Adviser 2023 at the Home Loan Partnership Awards. She wants to make protection easy to understand, more accessible and help people see why it matters, along with collaborating with peers to help better the industry - whether that’s through social media, participating in forums, speaking events, or other conversations. Since 2020, Way More has been helping people, families, and businesses get the right cover in place to protect what matters most to them."