Carly Gibb is Head of Protection at PMS and Bankhall, part of Sesame Bankhall Group. With over a decade of hands-on experience in protection advice, Carly now leads strategic initiatives to help firms embed protection into their core business models. She is a passionate advocate for improving client outcomes through tailored protection solutions and is committed to ensuring firms receive the right support to grow sustainably. Carly also champions diversity and inclusion as an ambassador for the Women in Protection Network, helping shape a more representative industry. Her insights bridge frontline experience with commercial strategy.