Programme

Cancer remains the leading driver of health and protection claims, yet the UK is still missing its target to diagnose 75% of cancers early. Screening participation is falling, health literacy among younger generations is in decline, and misinformation is compounding the problem. At the same time, cancer incidence in under-50s is rising sharply.

In this session, Kelly McCabe, Co-Founder & CEO, Perci Health will explore:

• Why the UK is struggling to meet early detection goals.
• What the last NHS Long-Term Plan achieved - and what’s changing in the next.
• The impact of declining health literacy and digital misinformation on participation and outcomes.
• Practical strategies for employers, insurers, and brokers to improve health literacy, screening uptake, and navigation of NHS and private pathways.

With real-world data and forward-looking insights, this session will make the case that improving knowledge, confidence and access is the foundation on which all early detection strategies must be built—helping insurers manage claims costs, employers protect workforce wellbeing, and individuals secure better outcomes.

The Autumn Budget has brought inheritance tax (IHT) and its implications for financial planning into the spotlight.

This session will:

• Explore the skills advisers need to effectively use life products for IHT mitigation.
• Discuss whether joint life second death may be a more viable option than single life in this scenario.
• Project how the industry will respond.

This session explores developed EAP propositions designed to provide long-term mental health support, reducing reliance on PMI schemes and offering a more sustainable solution for employers and employees alike.

This session will look at the various ways customers might think about protecting their income, which might not be Income Protection. Although ASU doesn't have the best track record within the industry, it is becoming a viable option for many.

With a need to create positive client outcomes, protection can play a vital role in safeguarding and securing your clients against future life and health uncertainties. Over last few years it has become increasingly important for advisers to understand their clients and demonstrate the value of protection. In this session our expert speaker will explore the latest insights from LV’s Reaching Resilience research which will help you position protection and enable you to have more effective protection conversations.

If the goal of Consumer Duty is to deliver good customer outcomes and prevent foreseeable harm, do we need to rethink traditional mortgage protection advice. In this session, Vitality’s Andy Philo will consider why our industry must prioritise a more holistic approach to mortgage protection – to safeguard a client’s home and the people in it, not just the lender’s interests.

Join our Deputy Editor, Jaskeet Briah, alongside a panel of industry experts as they unpack exclusive findings from our latest COVER audience survey. This session explores how the industry is defining, recognising and responding to customer vulnerability, and what that means for your business.

This session provides practical guidance for advisers aiming to improve their sales. Learn how to engage clients in meaningful conversations, overcome objections with confidence, and use social media to build trust and drive inquiries.