Emma Astley is the founder and director of Cover My Bubble Ltd, a family life insurance broker based near Accrington, Lancashire. Together with her husband Chris and best friends Jo-Anne, Gemma, Sara and Jess they provide personal protection insurance to mainly families.
Having lost her daughter Lillie-Beth in 2006, her young family suffered financially, as well as emotionally for years to follow. Another life event in 2010, whilst waiting to pick her son up from school, meant Emma and her family had to try to get by on Chris’ wage alone. They firmly believe that if they had known about the insurances available to them and been advised on the benefits, they could have grieved and supported their family better.
Years on, Emma was determined to make a career for herself. A chance opportunity came about at a local insurance firm where she rose quickly within the team. Emma was keen to start the business and do it “her way”, so she finally decided to go it alone.
Cover My Bubble was set up in 2018 with Emma’s passion to cover ‘bubbles’ with suitable and affordable insurance and to raise awareness to young families about the importance of it. The company is in memory of her daughter Lillie and Emma says, “Lillie is my rainbow covering your family”.
Emma is also a Mindsight Ambassador for a local health & wellbeing platform and is keen to involve her team in wellness activities on a regular basis. Unique Ladies Networking helps her support and empower other female business owners in the region.
She is proud to now call Cover My Bubble a multi award winning business (winning local awards ‘Small Business’ & ‘Customer Friendly Business’ at the Hyndburn Awards in 2020 & 2021 respectively). These compliment the national award wins of: SME Business Elite Awards, Prestige Awards, Theo Paphitis’ #SBS Winner, #QueenOf Affordable Insurance to name but a few.