I started using videos to promote the importance of protection because unfortunately insurance can be quite often overlooked. As an industry we need to be doing more to help the public understand products and the value which they can offer for families across the UK at a time they need it most. By using social media platforms such as LinkedIn and Tik Tok you can appeal to a wider audience and get your message heard - but first you need to have the confidence to do so.
The protection parent started in January 2020 and I have just under three years experience in the industry, anyone who is passionate can make a difference; you just have to figure out what works for you. Being honest, real and genuine is just as important as knowing your knowledge of the products. People buy from people and appealing to your market is what differentiates me from the internet.