LV= is one of the UK’s leading life and pensions mutual insurers, working closely with financial advisers, serving over one million members and customers. As an investment, protection, retirement and in-house advice specialist, LV= offers a range of products and services, mostly available through financial advisers, to help members and customers protect their income while they’re working and maximise it when they stop. It is through our work with UK financial advisers that the majority of customers will buy our products and services.