Programme
COVER Magazine is delighted to welcome you back to the COVER Protection and Health Summit.
Arrive early and start the day right by enjoying our welcome breakfast!
We start off the day with a welcome from our editor, Cameron Roberts.
The theme for this year’s COVER Protection and Health Summit is “Turning Insight into Action”.
The protection industry is undergoing a period of significant change. With the FCA’s Pure Protection Market Study bringing the protection gap into sharper focus, the sector faces both scrutiny and opportunity. At the same time, the Government’s growing emphasis on workplace health presents a unique opportunity for the industry to play a more central role in supporting economic participation, productivity and financial resilience.
Join Yvonne Braun OBE, Director of Policy, Long-Term Savings, Health & Protection at the ABI, for a strategic look at the future of protection. Drawing on developments over the past year, Yvonne will explore the forces reshaping the market, the implications of the FCA’s Pure Protection Market Study, and the opportunities for the industry to demonstrate its value to consumers, employers and government alike.
This session will cover:
- The ABI’s perspective on the FCA’s Pure Protection Market Study
- Key trends in products, distribution and consumer demand
- The evolving role of advisers in closing the protection gap
- Opportunities for the industry to support workplace health and economic growth
The FCA's Pure Protection Market Study will shape the future direction of the protection market. Following publication of the final report in Q3, this opening keynote will examine the regulator's conclusions, feedback from industry stakeholders, and any new expectations for firms operating across the protection value chain.
What if we’ve been defining the protection gap too narrowly? Traditionally, it’s been seen as the difference between the cover people and businesses have and what they need. But changing consumer needs and behaviours demand a broader conversation. Protection needs vary significantly, and traditional life-event triggers simply don’t reach everyone.
Closing today’s protection gap means challenging how we build awareness, relevance and engagement with a wider range of clients.
By the end of this session, you’ll have a better understanding of:
- Who is still being underserved, and why.
- The needs of clients outside the traditional advice cycle.
- How we make protection advice more relevant and engaging to them.
Time to grab a coffee and meet our exhibitors.
Misrepresentation remains one of the protection industry’s most complex challenges, affecting customers, advisers, insurers, reinsurers and claims outcomes. This interactive session will explore why disclosure issues persist, whether current processes support customers effectively, and how the industry can improve outcomes without adding unnecessary friction. Bringing together perspectives from across the protection value chain, the discussion will consider the role of behavioural science, technology, adviser engagement and industry collaboration. Attendees will leave with practical insights, fresh thinking and clear opportunities for action to help improve disclosure, strengthen trust and support better customer outcomes.
Many UK consumers remain under protected, not simply because of affordability or access barriers, but because they lack a clear understanding of the risks they face and the role protection can play in supporting financial resilience. As the industry seeks to address the protection gap, improving consumer awareness and engagement has become a critical priority.
This session will examine:
- Why protection continues to be overlooked.
- How advisers can have more meaningful conversations about risk.
- What insurers, distributors and policymakers can do to improve understanding, build trust and encourage action.
This panel discussion brings together industry experts to examine how income protection, early intervention and vocational rehabilitation can work together to support a healthier, more resilient UK workforce, framed by the Keep Britain Working agenda and the Sir Charlie Mayfield review, and aligned with national priorities around prevention, staying in work and supporting people to age healthily in employment.
Time for lunch - grab a bite to eat in the exhibition hall and grow your network!
Product Updates
This session examines how insurers are deploying AI in practice, where it is generating measurable business value, and where human expertise remains critical.
Speakers will explore how organisations are balancing efficiency and automation with fairness, transparency and regulatory compliance, while addressing the challenges of integrating AI into legacy systems, workflows and distribution channels.
Critical Illness Cover (CIC) and Income Protection (IP) uptake among renters remains low, despite many facing the same financial risks as homeowners if illness or injury affects their ability to work and meet ongoing living costs.
This session will:
- Explore why renters are less engaged with protection.
- Examine how mortgage-led messaging and "later life" thinking suppress consideration of CIC and IP.
- Discuss how protection can be reframed around income security, recovery, and the ability to meet rental and everyday living costs.
With economic inactivity linked to ill health at record levels, employers and insurers are increasingly turning to vocational rehabilitation and early intervention to support employees sooner. This session explores how these services are being used in practice, what impact they are having on return-to-work outcomes, and whether they can meaningfully shift the trajectory of workforce health in the UK.
With inheritance tax becoming a growing concern for more clients, advisers are increasingly being asked how families can meet future IHT liabilities. This session explores where Joint Life Second Death policies fit within modern estate planning, how they compare with lifetime gifting strategies such as gift inter vivos, and the trade-offs between giving wealth away now versus retaining control and using cover to meet future tax liabilities.
COVER Classroom
In a Consumer Duty world, selecting the cheapest protection policy is not always the same as delivering the best customer outcome. Yet many advisers still feel pressure to justify recommendations primarily on price. This session explores how advisers can evidence product suitability and value beyond premium alone and confidently demonstrate to compliance teams why a higher-priced solution may sometimes be the right choice for their client.
How would you advise this client? In this interactive session, advisers will work through realistic client situations, voting on the best course of action before hearing how industry experts would approach the challenge.
For many firms, vulnerability data remains one of the most difficult areas of Consumer Duty implementation. Concerns around GDPR and data protection can create uncertainty about what information can be collected, recorded and shared across the distribution chain.
Drawing on recent industry guidance, the discussion will examine:
- Where firms are getting it wrong.
- Why GDPR should be viewed as an enabler rather than a barrier.
- How better use of vulnerability data can improve customer support, product design and consumer outcomes.
Clients rarely wake up thinking about life insurance, income protection or critical illness cover but they do think about their families, careers, mortgages and financial security. This session looks at how advisers can connect protection to the issues clients care about most, creating timely and meaningful conversations that uncover needs, build trust and improve long-term financial resilience.
Time to grab a refreshment and chat to our exhibitors.
Price comparison websites are accessible and well-known to consumers seeking financial services. With sites under the microscope in the House of Lords this year, COVER asks if price comparison sites will close the protection gap, lead to good customer outcomes and, ultimately, be good for protection. The session will discuss:
- How price comparison sites operate in the protection market
- What are the upsides is of sites like these in the market
- What are the pitfalls and potential harms price comparison sites bring to protection
Thank you for joining COVER Protection and Health Summit.
Please note that this programme is subject to change