2026 Shortlist
PROVIDER CATEGORIES
8
Insurance Leader of the Year
Alan Waddington, Cirencester Friendly
Andy Philo, Vitality
Barry Waring, BW Consulting Limited
Holly Ewing, Onefamily
Jo Pawson, New Leaf Distribution
Julie Godley, L&G
Ryan Griffin, Beagle Street
Setul Mehta, Royal London
9
Outstanding Added Value (Provider)
Aviva
Beagle Street
British Friendly
Bupa UK
Guardian
The Exeter
L&G
Unum
Zurich
7
Outstanding Added Value Service (Third Party)
HA | Wisdom Wellbeing
Ocushield
RedArc
Reframe Cancer
SPECTRUM LIFE
Square Health Limited
William Russell
2
Outstanding Business Protection
Scottish Widows
Zurich
7
Outstanding Group Health Provider
AXA Health
Bupa UK
Equipsme
Freedom Health Insurance
Vitality
William Russell
WPA
5
Outstanding Group Protection Provider
Aviva
L&G
MetLife
Unum
Zurich
7
Outstanding Health Plan
Bupa UK
Equipsme
Health Shield
Medicash
Unum
Vitality
WPA
4
Outstanding Individual Critical Illness
Aviva
Guardian
Vitality
Zurich
10
Outstanding Individual Income Protection
Aviva
British Friendly
Cirencester Friendly
Guardian
National Friendly
Royal London
Scottish Widows
Shepherds Friendly
The Exeter
Zurich
4
Outstanding Individual Life Insurance
Aviva
Guardian
The Exeter
Zurich
12
Outstanding Mental Health & Wellbeing Support
Aviva
AXA Health
British Friendly
Bupa UK
Everywhen
HA | Wisdom Wellbeing
L&G
MetLife
SPECTRUM.LIFE
Unum
Vitality
Zurich
7
Outstanding New Technology Offering
Alula Insurtech Ltd
Bupa UK
iPipeline
L&G
Vitality
William Russell
Zurich
13
Outstanding Promotion of Protection
Aviva
BW Consulting Limited
Cirencester Friendy
Guardian
Holloway Friendly
LV=
MetLife
Royal London
Scottish Widows
The Exeter
Vitality
William Russell
Zurich
6
Outstanding Protection Product Innovation
British Friendly
Guardian
National Friendly
Reframe Cancer
Scottish Widows
Zurich
6
Rising Star - Provider
Annie Ruggiero, Zurich
Garry Morris, Cirencester Friendly
Isaac Wise, L&G
Libby Cryan, Cirencester Friendly
Luca Paiano, L&G
Paula Jackson, The Exeter
INTERMEDIARY CATEGORIES
3
Employee Benefits Intermediary of the Year
Brown & Brown Health and Employee Benefits
Lloyd & Co Employee Benefits Ltd
Proactive Medical & Life
9
Excellence in Customer Service Award
BVS Mortgages and Financial services Ltd
Caspian Insurance
Future Proof Ltd
Owl Financial
Private Medical Insurance Brokers Ltd
Protect Line
Reassured
The Protection Parent
Waddle
7
Health Intermediary of the Year
Howden
Lifepoint Healthcare Ltd
LifeSearch
Lloyd & Co Employee Benefits Ltd
MEC UK Limited
Private Medical Insurance Brokers Ltd
Sherwood Healthcare
11
Intermediary of the Year (Individual Achievement)
Ashley Hill, L&C Mortgages
Chloe Guckian, Secondsight
Christopher Jenkinson, Lloyd & Co Employee Benefits Ltd
Henry Wood, SPF Private Clients
Isaac Feiner, Lifepoint Healthcare Ltd
Joanne Bottrell, Sedulo Wealth
Naomi Jeffs, Waddle
Nathaniel Lee, Business Protected
Nina Brown, Pam Brown Mortgages
Rhys Schofield, Mortgage 1st
Ross Haynes, Mojo Mortgages
10
Outstanding Adviser Network
New Leaf Distribution
Omni Protect
PMS Mortgage Club
Primis Mortgage Network
Quilter
Sesame
St. James's Place
Stonebridge
The Openwork Partnership
The Right Mortgage & Protection Network
7
Outstanding Client Engagement
Brown & Brown Health and Employee Benefits
BVS Mortgages and Financial services Ltd
Lifepoint Healthcare Ltd
LifeSearch
Reassured
The Protection Parent
Waddle
7
Outstanding Group Health Provider
AXA Health
Bupa UK
Equipsme
Freedom Health Insurance
Vitality
William Russell
WPA
3
Outstanding Specialist Intermediary
Howden
SPF Private Clients
The Protection Parent
13
Protection Intermediary of the Year
Brown & Brown Health and Employee Benefits
Caspian Insurance
Cream Financial Solutions
Future Proof Ltd
Howden
L&C Mortgages
LifeSearch
Lloyd & Co Employee Benefits Ltd
Mojo Mortgages
Mortgage Advice Bureau
Protect Line
Reassured
Waddle
12
Rising Star - Intermediary
Cosimo Edwards, Wingate Benefit Solutions
Daisy Richards, LSL Financial Services
Emma Walker, Greenshoots Financial Ltd
Gemma Howley, Pure Protect
Georgie Atkinson, Lime Street Insurance Brokers Limited
Lee Sham, Howden
Liam Byrne, Waddle
Lori McKay, L&C
Lucas Jones, Lloyd & Co Employee Benefits
Michelle Fell, LifeSearch
Ryan Connolly, The Orchard Practice
Samantha Warner, LifeSearch
9
Small Intermediary of the Year